Foundation First
Business funding advisory · Based in Tampa Bay

Get funded the right way, the first time.

We look at your credit and your business, tell you straight what you qualify for today, and match you with lenders that fit. Not ready yet? We show you exactly what to fix first.

Book your free funding review →Free 20-minute call. Talking to us doesn't touch your credit.
What we help you get

Capital for what's actually next.

Equipment & vehicles

Trucks, trailers and machines, financed with the equipment itself as collateral.

Business lines of credit

Draw what you need when cash flow dips, pay interest only on what you use.

SBA loans

Longer terms and lower payments for established businesses ready to grow.

Working capital

Fast funding for payroll, inventory or marketing. We'll tell you if the cost is worth it.

How it works

Four steps. No guessing.

  1. Funding review call

    20 minutes on what you need the money for, how much, and how fast.

  2. Fundability check

    We review your credit, time in business, revenue and banking the way a lender will, before a lender ever sees it.

  3. Lender match

    We line up the products you can realistically get approved for, in the right order, so you don't burn inquiries on the wrong applications.

  4. Apply and close

    We help you put the application together and stay with you until it funds. If you're not ready, you leave with a plan to get there.

Who we work with

Built for owners who work with their hands.

Service businesses with real revenue and real equipment needs. We're starting with industries we know inside and out.

How we get paid

You know the fee before you sign anything.

Funding is full of hidden broker fees. Here is ours, in plain words.

SBA loans
Lender pays us a referral fee when your loan closes.
$0 to you
Alternative lending
Lender pays us a referral fee when your deal closes.
$0 to you
Traditional bank loans
A success fee, written into your agreement before we start.
Only if funded
Straight talk

What we will never do

  • Promise you an approval. Only lenders approve.
  • Ask for your SSN or bank statements before you decide to work with us, or over email or text.
  • Send you to apply everywhere and hope something sticks.
  • Help you misrepresent your business to a lender.
Your advisor

Jordan Smith, founder

I started Foundation First because too many owners walk into a bank unprepared, get denied, and never find out why. I've trained under working funding brokers on lender sequencing, fundable profiles and SBA products. On every call, you get me, and you get the real answer.

Questions

Before you book

Are you a lender?

No. We're advisors. We prepare you and connect you with lenders, and the lender makes the decision.

Will this hurt my credit?

The call doesn't touch your credit. Lenders may check your credit when you apply, and we'll tell you before any application goes in.

How fast can I get funded?

It depends on the product. Many alternative lenders and lines of credit decide within one or two business days. SBA loans take weeks. We'll give you a realistic timeline on the call.

What if I'm not ready?

Then we tell you, and we show you what to fix: credit, banking, or how your business is set up. Some owners need a few months of prep, and that's better than a denial.

Find out what you qualify for.

Book a free 20-minute funding review. You'll leave knowing where you stand.

Book your free funding review →